CONSUMING KIDS | The Commercializations of Childhood > Synopsis/title> <META NAME="Keywords" CONTENT="children, commercialism, media, consumption, kids, materialism, health, advertising, child, kid, commercials, toys, tv, television"> <META NAME="Description" CONTENT="This documentary film explores the exploding growth of youth marketing and how it is undermining children and childhood."> <script type="text/JavaScript">  </script> <style type="text/css">  </style></head> <div align="center"> <table width="649" cellpadding="30"> <tr> <td> <table width="649" border="0" cellpadding="0"> <tr bgcolor="#FFFFFF"> <td> <div align="center"><a href="/index.html"><img src="/images/ck-banner.jpg" alt="Consuming Kids" width="649" height="108" border="0" /></a></div> <div align="center"><a href="/synopsis.html" target="_blank" onmouseover="MM_swapImage('Synopsis','','/images/synopsis_over.gif',1)" onmouseout="MM_swapImgRestore()"></a><a href="/synopsis.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('Synopsis','','/images/synopsis_over.gif',1)"><img src="/images/synopsis_on.gif" alt="Synopsis" name="Synopsis" width="128" height="31" border="0" id="Synopsis" /></a><a href="/reviews.html" target="_blank" onmouseover="MM_swapImage('Reviews','','/images/reviews_over.gif',1)" onmouseout="MM_swapImgRestore()"></a><a href="/reviews.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('Reviews','','/images/reviews_over.gif',1)"><img src="/images/reviews_on.gif" alt="Reviews" name="Reviews" width="105" height="31" border="0" id="Reviews" /></a><a href="/pressroom.html" target="_blank" onmouseover="MM_swapImage('Press Room','','/images/press_over.gif',1)" onmouseout="MM_swapImgRestore()"></a><a href="/pressroom.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('Press Room','','/images/press_over.gif',1)"><img src="/images/press_on.gif" alt="Press Room" name="Press Room" width="137" height="31" border="0" id="Press Room" /></a><a href="/aboutmef.html" target="_blank" onmouseover="MM_swapImage('About','','/images/about_over.gif',1)" onmouseout="MM_swapImgRestore()"></a><a href="/aboutmef.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('About MEF','','/images/about_over.gif',1)"><img src="/images/about_on.gif" alt="About MEF" name="About MEF" width="128" height="31" border="0" id="About MEF" /></a><a href="/contact.html" target="_blank" onmouseover="MM_swapImage('Contact Us','','/images/contact_over.gif',1)" onmouseout="MM_swapImgRestore()"></a><a href="/contact.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('Contact Us','','/images/contact_over.gif',1)"><img src="/images/contact_on.gif" alt="Contact Us" name="Contact Us" width="151" height="31" border="0" id="Contact Us" /></a> </div> <table width="649" border="0" cellpadding="0"> <tr> <td> <table width="645" border="0" cellpadding="0"> <br><br> <tr><td valign="top"> <div id="mainbody" align="left"><span class="style4"><strong><u>About the Film</u></strong></span> <br><br> <span class="style5">Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.<br><br> <span class="style9">Featuring:</span> Dan Acuff | Enola Aird | Michael Brody | Nancy Carlsson-Paige | Josh Golin | Allen Kanner | Velma LaPoint | Diane Levin | Susan Linn | Robert Reiher | Michael Rich | Gary Ruskin | Nick Russell | Juliet Schor | Betsy Taylor | David Walsh<br><br> <span class="style9">Sections:</span> The Floodgates Open | By Any Means Necessary | Under the Microscope | Brand New World | Cradle to Grave | Rewiring Childhood | Our Future</span><br><br> <span class="style10">About the Filmmakers</span><br> <div class="style5"> Writer & Director: Adriana Barbaro & Jeremy Earp<br> Producer: Adriana Barbaro<br> Executive Producer: Sut Jhally<br> Co-producer: Jason T. Young<br> Supervising Editor: Andrew Killoy<br> Editor: Jason T. Young, Andrew Killoy, Adriana Barbaro, & Jeremy Earp<br> Technical Editor: Andrew Killoy<br> Head of Media Research: Loretta Alper<br> Additional Research: Scott Morris<br> Motion Graphics: Andrew Killoy<br> Additional Graphic Design: Shannon McKenna<br> Sound Mix: Rikk Desgres, Pinehurst Pictures & Sound<br> Camera: David Rabinovitz, Bill Brennan of Shoot DC, Perry Hallinan of Heart Attack Video, & Lyle Morgan of Morgan Video Productions<br> </div> <br><br></div> </td> </tr> </table> </td> </tr> </table> <tr bgcolor="#A9A9A9"> <td height="19" bgcolor="#A9A9A9" valign="top"><div align="center"><span class="style3"><br> ©2009 MEDIA EDUCATION FOUNDATION</span><br> <span class="style3">60 Masonic St., Northampton, MA 01060 | ph. 800.897.0089 | fax 800.659.8822</div></br><br></td> </tr> </td> </tr> </table> </td> </tr> </table> <span class="style1"><br /> </span></div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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